Flooring giant unveils new product selector app


Karndean Designflooring launches system aimed at architects, interior designers and contractors at the point of specification

The UK’s market leader in luxury vinyl flooring, Karndean Designflooring, has unveiled its latest App designed specifically for architects, interior designers and contractors to use at the point of specification.

Following the success of its stunning hardbacked Product Selector catalogue, Karndean has developed a sophisticated app to replicate its popular specifiers guide.

The free App for iPad showcases more than 150 wood and stone designs from Karndean’s product portfolio including full technical specifications. Each product can be viewed up close, allowing users the flexibility to select and demonstrate floor designs both on-site and in the office.

“Since the launch of our Augmented Reality (AR) app, we’ve had an overwhelming response from architects, interior designers and contractors using our AR app to demonstrate floor designs in real time at the point of specification,” commented Paul Barratt, managing director of Karndean Designflooring.

He said: “We recognised the potential to expand our digital offering by introducing our Product Selector App as an additional tool for architects, interior designers and contractors.

“Now our customers have the option to use our app on its own or alongside our hardbacked version, meaning they no longer have to wait for samples to use on-site, they can view any floor design on-demand.

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Available now, Karndean’s Product Selector App can be downloaded from the App Store by searching ‘Karndean Product Selector’.